WeCrashed, the Apple TV+ drama about real-life startup WeWork, goes big, goes crazy and gets bitter this week.

As WeWork co-founder Adam Neumann starts trying to expand his co-working company, he decides he’s got to tear down the competition, too. Meanwhile, his wife Rebekah is having her own crisis of confidence — and it may end with her having burned every last bridge she has.

Though cheaply entertaining a few times an episode, this show suffers from an insurmountable problem: It never picked an identity. It has to believe enough in Neumann’s prowess as an entrepreneur to find his tactics interesting, while also tacitly admitting he was wrong and crazy and a huckster.

But you can’t sort of admit your hero is a bad guy, not when you keep charting his rise to success without giving you any kind of window into who he was.

Apple TV+ show WeCrashed tightens up at long last for a reasonably entertaining fourth episode that nevertheless lays bare the essential flaw in its calculus. It’s still asking us to watch and care about the vacuous psychos at the heart of the story of co-working startup WeWork — and it has not made them any more interesting.

Actor Jared Leto’s portrayal of Adam Neumann, the CEO and founder of WeWork, remains unwatchable. And the show keeps hitting Anne Hathaway’s character, Rebekah Neumann, with more and more embarrassment to overcome. But at least there’s the occasional joke.

For some reason, Apple TV+ paid actual money for WeCrashed, the deeply inessential story of WeWork founder Adam Neumann and his wife Rebekah.

The tale’s already been told as a documentary, a podcast and a series of investigative pieces for various publications. But as we all know, the idea isn’t totally wrung dry until a couple of Oscar winners have their say.

So here’s Jared Leto and Anne Hathaway as the Neumanns in a terrible Apple TV+ mini-series directed by Glenn Ficarra and John Requa. Maybe now we can tell another story.

Apple TV+ subscribers have a lot to look forward to in March. A series starring the great Samuel L. Jackson will premiere this month, plus Jared Leto and Anne Hathaway have their own series.

In addition, Snoopy is back on Apple TV+, while Dear… includes a roster of celebes, including Kareem Abdul-Jabbar, Jane Fonda, Viola Davis and more.

Apple TV+ released the first full trailer for WeCrashed to get viewers pumped for the limited series that premiers in March. It’ll star Jared Leto as the controversial co-founder of WeWork as he builds a cult of personality that eventually helps take the company down.

Watch the trailer to get ready for the wild ride up… then down.

The first trailer for the Apple TV+ series WeCrashed focuses on the eerie cult of personality that WeWork co-founder Adam Neumann built before his company crashed. The series will star Jared Leto as Neumann, with Anne Hathaway playing his wife (and fellow WeWork exec), Rebekah.

The series will portray “the love story at the center of it all,” according to Apple. The streaming service also revealed on Wednesday the premiere date for the WeWork series: March 18, 2022.