WeCrashed, the Apple TV+ drama about real-life startup WeWork, goes big, goes crazy and gets bitter this week.
As WeWork co-founder Adam Neumann starts trying to expand his co-working company, he decides he’s got to tear down the competition, too. Meanwhile, his wife Rebekah is having her own crisis of confidence — and it may end with her having burned every last bridge she has.
Though cheaply entertaining a few times an episode, this show suffers from an insurmountable problem: It never picked an identity. It has to believe enough in Neumann’s prowess as an entrepreneur to find his tactics interesting, while also tacitly admitting he was wrong and crazy and a huckster.
But you can’t sort of admit your hero is a bad guy, not when you keep charting his rise to success without giving you any kind of window into who he was.