| Cult of Mac

Apple TV+ pulls out of bidding war for Will Smith biopic after Oscars slap

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Apple TV+ drops its bid.
Apple TV+ drops its bid.
Photo: Apple TV+

Both Apple TV+ and Netflix pulled out of a bidding war over a movie about Will Smith’s life amid controversy following the actor slapping comedian Chris Rock on stage at the Oscars.

In addition, Apple TV+ owns a $120 million film starring Smith entitled Emancipation. Already shot and being readied for release in time for next Oscars season, the movie could become a problem for Apple TV+.

Protect hundreds of photos with just a click with Mass Watermark

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This watermark app is on sale for a limited time.
This app makes it simple to add watermarks to all your images.
Photo: Cult of Mac Deals

Adding a watermark to your photos is a great way to avoid running into your work under another person’s name. The problem is that manually marking every one of your finished photos takes a lot of work.

Luckily, a Mac and PC app called Mass Watermark simplifies the watermarking process and massively cuts down on the time it takes to claim your photos. And right now, you can get a lifetime subscription for just $9.99 (regularly $30).

New Vivid app doubles brightness of mini-LED screens for Mac

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The new app Vivid can just about double screen brightness on mini-LEDs for Mac (but not iPad).
The new app Vivid can just about double screen brightness on mini-LEDs for Mac (but not iPad).
Photo: Jordi Bruin

When you watch HDR videos on the mini-LED screens of a Pro Display XDR or a 2021 MacBook Pro, the displays can crank out up to 1,600 nits of brightness. But under most conditions, they’ll emit about 500. So a new app called Vivid, by developer Jordi Bruin, now offers to double usable screen brightness under all conditions.

“Full Brightness, System-Wide,” reads the app’s tagline.

Stylish MagWallet keeps cards attached to iPhone, costs a lot less than Apple’s

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SwitchEasy MagWallet for iPhone
Slim, attractive, and just $34.99.
Photo: SwitchEasy

SwitchEasy’s new MagWallet carries up to two credit cards and snaps onto the bag of your iPhone so that it’s always with you. It’s a lot like Apple’s MagSafe Wallet, only considerably more affordable.

The MagWallet’s stylish design is available in three attractive color options, all made from genuine leather. Bag one from the Cult of Mac Store today for just $34.99.

Today in Apple history: Apple frenemy Microsoft is born

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Bill Gates
Apple and Microsoft had a long and storied history together.
Photo: Fulvio Obregon

April 4: Today in Apple history: Microsoft founded April 4, 1975: Childhood friends Bill Gates and Paul Allen found Microsoft Corporation, a software company destined to become a tech behemoth — and a major Apple frenemy.

A few years later, Microsoft will break through to the mainstream with Excel and Word, becoming a key developer of Macintosh software. Then comes the Windows operating system, looking suspiciously Apple-like. After that, Microsoft and Apple will embark upon a long-running feud.

iPhone saves snowboarder after plunge into icy crevasse at 10,000 feet

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Tim Blakey takes a selfie high in the Alps.
Tim Blakey takes a selfie high in the Alps.
Photo: Tim Blakey

Here’s a word to the wise: Always carry your charged iPhone, and don’t ski or snowboard “off-piste” in the Alps at 10,000 feet by yourself. Tim Blakey got the first part right, just barely, and that’s why he’s alive today.

The British personal trainer was snowboarding solo off of marked trails near Zermatt, Switzerland — on a glacier — when he plunged about 15 feet down into a crevasse and got stuck. He couldn’t scale its icy walls. He was alive for the moment down there, but he was alone.

Alone, that is, except for an iPhone clinging to 3% battery life and a weak 3G signal.

New iPad Air dresses up festive ‘pink’ MacBook Air workstation [Setups]

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The iPad Air on the left is the new addition to this computer setup.
The iPad Air on the left is the new addition to this computer setup.
Photo: FoxyFreckles1989

Apple’s newest iPad Air has received some stellar reviews, though murmuring from some quarters claims it’s a bit on the flimsy side. But the owner of today’s featured setup seems over the moon about the new addition to her workstation, centered by an M1 MacBook Air and an LG display.

And she’s eager to get going with the new, much-ballyhooed Universal Control functionality using the new tablet, despite challenges.

Elon Musk splashes $3 billion to become Twitter’s largest shareholder

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Elon Musk spends $3 billion on Twitter
What's next for Musk and Twitter?
Image: Elon Musk/Twitter/Cult of Mac

Tesla CEO Elon Musk has acquired a 9% stake in Twitter worth almost $3 billion. The purchase, revealed in a recent regulatory filing, gets Musk a whopping 73,486,938 shares in the popular social media platform.

Despite being described as a passive investment, one analyst believes the move is “just the start” of Musk’s involvement with Twitter.

Host professional websites for life at one low price with PixelHost

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Get 83% off this unlimited website hosting plan.
Launch unlimited websites for life with this all-in-one hosting plan.
Photo: Cult of Mac Deals

Everyone needs a professional website, but not everyone has the time or coding prowess to create their own from scratch. The answer? A great WordPress hosting service, which allows you all of the best-in-class site launching capabilities, and none of the fuss.

One of the best out there is PixelHost WordPress Hosting. And right now, you can grab a lifetime subscription to the service on sale for just $59. That’s an 83% discount off the regular price of $360.